To effectively communicate, you need to connect with people where they’re at, in a way that’s going to move them emotionally to simply want to pay attention to you. And that’s where the story comes into play.
Patrick McGloin, Vice President, Gaffney Bennett Public Relations, and Rory McGloin, Founder & President, RPM Communication Consulting join Laura Dinan Haber and Paul Tyler to talk about how to tell a compelling story and where pitfalls commonly occur.
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‘Symetra® is a registered service mark of Symetra Life Insurance Company.’